Competitors

Leader: Lay's
Challenger: Doritos
Follower: Pringles, Miss Vickie's, Sun Chips
Nicher:

Leader: iPhone
Challenger: BlackBerry
Follower: Android, Samsung
Nicher:

Leader: Covergirl
Challenger: L'oreal Paris
Follower: Maybelline
Nicher:

Leader: Neutrogena
Challenger: Clean & Clear
Follower:covergirl
Nicher: