Monday, 13 February 2012

Your Consumer Profile:


Segmentation Factor
Specifically:
How you would be described?
Demographics
Age
17
Gender
Female
Income
No job
Family Life Cycle
Living at home with mom and grandparents
Other?


     3 siblings
Psychographics
Lifestyle
Education
Taste in Music
R&B
Attitude towards health
Average
Celeb you most admire
Adele
Sports/fitness involvement
Lazy
Extracurricular activities
None
Other?

Geographics
Urban, Suburban, Rural
Suburban
Behavioural

(you may want to think of a particular product that you use often or is new to you)
Benefits sought
Design, Quality, Brand name, Price
Loyalty
Sometimes
Usage
Use it everyday
Occasions
Every one
User Status
Regular
Other?
Take it everywhere

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