Your Consumer Profile:
Segmentation Factor
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Specifically:
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How you would be described?
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Demographics
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Age
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17
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Gender
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Female
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Income
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No job
| |
Family Life Cycle
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Living at home with mom and grandparents
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Other?
| 3 siblings | |
Psychographics
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Lifestyle
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Education
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Taste in Music
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R&B
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Attitude towards health
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Average
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Celeb you most admire
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Adele
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Sports/fitness involvement
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Lazy
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Extracurricular activities
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None
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Other?
| ||
Geographics
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Urban, Suburban, Rural
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Suburban
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Behavioural
(you may want to think of a particular product that you use often or is new to you)
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Benefits sought
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Design, Quality, Brand name, Price
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Loyalty
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Sometimes
| |
Usage
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Use it everyday
| |
Occasions
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Every one
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User Status
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Regular
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Other?
|
Take it everywhere
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