Dr.Seuss' The Lorax- Super Bowl Spot (HD)

Profile the consumer of a print ad – looking for detail – especially outside of the demographic area.

Segmentation Factor	Specifically:	How you would the target market for this ad be described?
Demographics	Age (tween, teen, young adult, adult, mid life adult, senior) or age range.	Young kids  & Adults
	Gender	Female and Male
	Income (low, mid or high income)	Middle Income
	Family Life Cycle (single, family, senior)	Family
	Education (high school, post-sec, doctorate)	N/A
Psychographics	Lifestyle (sporty, laid back, couch potato, busy family, active senior etc.)	Married with kids
	Hobbies (Socialize, play cards, gamer, play in a band, knit/crafts, techie, Facebook, read, play music)	Family bonding time
	Attitude towards health (trying to eat well, eat well, doesn’t eat well)	N/A
	Person most admired (would the target market most likely admire a: politician, family member, celebrity, musician, human rights activist, CEO?)	Dr. Seus
	Sports/fitness involvement (Some exercise, very fit, doesn’t exercise, type of sport, team player or individual sportsperson)	N/A
	Extracurricular activities (what do they do for fun?) choice of entertainment	Watch movies
	Work ethic (lives for work, lives for holidays, works hard-plays hard, doesn’t work)	N/A
Geographics	Urban (city slicker), Suburban (big house, close to neighbours), Rural (country)	Urban, Suburban, Rural
Behavioural (you may want to think of a particular product that you use often or is new to you)	Motivator – What motivates customer to buy? 1.      Biological i.e. Food, shelter, safety 2.      Emotional i.e. Love, sympathy, fear 3.      Rational i.e. Safety. Value, quality 4.      Social i.e. Peer pressure, celebrity influence, fads/trends	Social
	Loyalty – no loyalty to brands, high brand loyalty	High brand loyalty
	Usage – heavy user, light user, daily, 2x per day, 1 per month, etc.	Once per month
	Occasions – when is this product used? Seasonal, every day, during lunch, at bedtime?	Depends on the person.
	User Status – first time, loyal user, on the fence, potential user	Loyal user
	Benefits sought – the main benefits customers look for in a product eg. personal image, makes life easier	Interest, Variety, Actors, Quality