Friday, 2 March 2012

Blackberry vs Apple SWOT Chart

Apple
Strengths-  Quality, Value, Brand, Good service, experience in marketing, quick, efficient, competitive advantages, Marketing reach.

Weaknesses-Financials? Getting enough products in stock.

Opportunities-Trends, updating products, Developing new products, Niche target markets.

Threats - New technologies, services, ideas.

Blackberry
Strengths- Brand, Marketing reach, lifestyle trends, developing new products.

Weaknesses- Supply, reputation, service, lack of competitive strength, Gaps what they sell or dont sell.

Opportunities- Niche target marketing, updating exsiting products.

Threats- New technologies, services, ideas. Example Apple Iphone.

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