Competitors

Leader: Lay's
Challenger: Doritos
Follower: Pringles, Miss Vickie's, Sun Chips
Nicher:

Leader: iPhone
Challenger: BlackBerry
Follower: Android, Samsung
Nicher:

Leader: Covergirl
Challenger: L'oreal Paris
Follower: Maybelline
Nicher:

Leader: Neutrogena
Challenger: Clean & Clear
Follower:covergirl
Nicher:

Mass Market and Niche Companies

Mass Market                                                           Niche                                                      GiantTiger                                                             Sun glass hut
Walmart                                                                 Starlet                                                                                                                     
Shoppers                                                              RedBull         
The bay                                                                 La Senza
Costco                                                                  Chapters
Sport Check                                                         Payless
Wendys                                                                 Lids
Bath and beyond                                                  Soft Moc
Jysk                                                                        Starbucks
 A&w                                                                         Lululemon                                                                                                                                                                                                                                                                                            

Know your competitors

1. If I were going into a business for myself, I would personally research
   local business directories, advertising and searching on the Internet for similar products or services.
   
   
   the products or services they provide and how they market them to customers
2. the prices they charge
   how they distribute and deliver
   the devices they employ to enhance customer loyalty and what back-up service they offer
   their brand and design values
   whether they innovate - business methods as well as products
   their staff numbers and the calibre of staff that they attract
   how they use IT - for example, if they're technology-aware and offer a website and email
   who owns the business and what sort of person they are
   their annual report - if they're a public company
   their media activities - check their website as well as local newspapers, radio, television and any outdoor advertising
   
   
3. I think trade fairs are is an organized so that companies in a specific industry can show and demonstrate their latest products, service, study activities of rivals and examine recent market trends and opportunities.
4. 
   the products or services they provide and how they market them to customers
   the prices they charge
   how they distribute and deliver
   the devices they employ to enhance customer loyalty and what back-up service they offer
   their brand and design values
   how they use IT - for example, if they're technology-aware and offer a website and email
5. 
   If you're sure your competitors are doing something better than you, you need to respond and make some changes. It could be anything from improving customer service, assessing your prices and updating your products, to changing the way you market yourself, redesigning your literature and website and changing your suppliers.

Competitive Analysis Assignment

Iphone vs Blackberry

Take two almost similar phones that are selling today, and put them up against each other, and you get Blackberry Bold vs. iPhone 3G. The blackberry should last a while, but does it?  The iphone is also built very well, the inside engineering is great, the glass is precision-laser-cut, and it should be able to stand a bit more abuse than that of the Blackberry. The Blackberry Bold is black, the sides are chrome, and the back is black leather.  The iPhone 3G is unbelievable as as far as mobile phones goes today. The 3G comes in only two colours; black or white. The Bold may look like a little phone in one hand but the keyboard accounts for most of the space and most likely two hands will be used for the keyboard. The iPhone 3G is slimmer and smaller and easier to hold in one hand than the Bold. The screen of the Blackberry Bold is alright as for Graphics, content, and videos. The screen of the iPhone 3G is way better quality.  Web browsing, email, and videos all look great on the screen of the 3G. The keyboard of the Bold isn't all that great and people find it hard to handle the look, the layout, and the feel of the keyboard. But  keyboard of the iPhone is virtual, which is nice to some people, and so much easier to use. Some people like the operating system of the Blackberry and what its suppose to do. But they been having so many problems a lot of their customers not not impressed. The operating system of the iPhone is said to be the most technologically advanced, out of any other mobile operating system in the world. But that's why so many people like the iphone because it has almost everything you could think of on it. Using the keyboard on the iphone makes working with email fast and easy, anyone could figure it out. The call quality of each phone seems to be very good, except i find the blackberry's drop calls a lot. The iPhone might get the slightest edge as sounding a bit more natural than the Bold. The Blackberry Bold is somewhere in the range of $199-$299 with a 2 year contract, and the iPhone is $199 at 8GB and $299 at 16GB, so the pricing seems to be fairly equal between the two. 25 % of blackberry users consider switching to iphone because of all the problems they have.Wither its the network down, freezing, deleting everything off your phone, randomly dying, you name it.If i had to pick a blackberry thought i would pick the Bold it seems to be the best Blackberry now and doesn't seem to have any problems.. The iPhone is a consumer device, has millions of different apps and most of the original problems have already been addressed. I don't think its had one problem yet. It all comes down to what you like and what you really want in a phone. Each phone is great in its own right, they both have advantages and disadvantages so it all really comes down to you.. the consumer. What do you think, Blackberry Bold or iPhone 3G? I personally think I like the iphone better!!

The Millennials

They were raised by doting parents who told them they are special, played in little leagues with no winners or losers, or all winners. They are laden with trophies just for participating and they think your business-as-usual ethic is for the birds. And if you persist in the belief you can, take your job and shove it.
(CBS) - News article; This story was originally broadcast on Nov. 11, 2007. It was updated on May 23, 2008.


There are about 80 million of them, born between 1980 and 1995, and they're rapidly taking over from the baby boomers who are now pushing 60.Characteristics of the generation vary by region, depending on social and economic conditions. It is so generally marked by an increased use  with communications, media, and digital technologies. This group is technically literate like no one else. Technology has always been part of their lives, whether it's computers and the Internet or cell phones and text pagers. Millennial are usually team-oriented, they like to be together to date and socialise rather than independently . They work well in groups,  good multitaskers, having juggled sports, school, and social interests as children so expect them to work hard. Millennials seem to expect structure in the workplace. They acknowledge and respect positions and titles, and want a relationship with their boss. This doesn't always mesh with Generation X's love of independence and hands-off style.They are new to the professional workplace they are definitely in need of mentoring, no matter how smart and confident they are. And they'll respond well to the personal attention. Provide lots of challenges but also provide the structure to back it up. Like breaking down goals into steps, as well as offering any necessary resources and information they'll need to meet the challenge. Millennials always work good in groups, because they work so well in team situations. That way they can act as each others resources or peer mentors. I can relate to a lot of this information  if not all, i think it suits me. I'm the type that works better in a group for projects and assignments because i like to brain storm different ideas and talk about it with someone else. I also agree with the technology part too. If I'm not one the computer for research or homework I'm on the computer on my spare time like socialising through facebook and all that good stuff.

Dr.Seuss' The Lorax- Super Bowl Spot (HD)

Profile the consumer of a print ad – looking for detail – especially outside of the demographic area.

Segmentation Factor	Specifically:	How you would the target market for this ad be described?
Demographics	Age (tween, teen, young adult, adult, mid life adult, senior) or age range.	Young kids  & Adults
	Gender	Female and Male
	Income (low, mid or high income)	Middle Income
	Family Life Cycle (single, family, senior)	Family
	Education (high school, post-sec, doctorate)	N/A
Psychographics	Lifestyle (sporty, laid back, couch potato, busy family, active senior etc.)	Married with kids
	Hobbies (Socialize, play cards, gamer, play in a band, knit/crafts, techie, Facebook, read, play music)	Family bonding time
	Attitude towards health (trying to eat well, eat well, doesn’t eat well)	N/A
	Person most admired (would the target market most likely admire a: politician, family member, celebrity, musician, human rights activist, CEO?)	Dr. Seus
	Sports/fitness involvement (Some exercise, very fit, doesn’t exercise, type of sport, team player or individual sportsperson)	N/A
	Extracurricular activities (what do they do for fun?) choice of entertainment	Watch movies
	Work ethic (lives for work, lives for holidays, works hard-plays hard, doesn’t work)	N/A
Geographics	Urban (city slicker), Suburban (big house, close to neighbours), Rural (country)	Urban, Suburban, Rural
Behavioural (you may want to think of a particular product that you use often or is new to you)	Motivator – What motivates customer to buy? 1.      Biological i.e. Food, shelter, safety 2.      Emotional i.e. Love, sympathy, fear 3.      Rational i.e. Safety. Value, quality 4.      Social i.e. Peer pressure, celebrity influence, fads/trends	Social
	Loyalty – no loyalty to brands, high brand loyalty	High brand loyalty
	Usage – heavy user, light user, daily, 2x per day, 1 per month, etc.	Once per month
	Occasions – when is this product used? Seasonal, every day, during lunch, at bedtime?	Depends on the person.
	User Status – first time, loyal user, on the fence, potential user	Loyal user
	Benefits sought – the main benefits customers look for in a product eg. personal image, makes life easier	Interest, Variety, Actors, Quality

Your Consumer Profile:

Segmentation Factor	Specifically:	How you would be described?
Demographics	Age	17
	Gender	Female
	Income	No job
	Family Life Cycle	Living at home with mom and grandparents
	Other?	3 siblings
Psychographics	Lifestyle	Education
	Taste in Music	R&B
	Attitude towards health	Average
	Celeb you most admire	Adele
	Sports/fitness involvement	Lazy
	Extracurricular activities	None
	Other?
Geographics	Urban, Suburban, Rural	Suburban
Behavioural (you may want to think of a particular product that you use often or is new to you)	Benefits sought	Design, Quality, Brand name, Price
	Loyalty	Sometimes
	Usage	Use it everyday
	Occasions	Every one
	User Status	Regular
	Other?	Take it everywhere

                                                  Canadian Red Cross                                               
                              Help can't wait; We'll be there

“Would it not be possible, in time of peace and quiet, to form relief societies for the purpose of having care given to the wounded in wartime by zealous, devoted, and thoroughly qualified volunteers?” Henry Dunant

Canadian Red Cross helps within Canada with emergency response, first aid and water safety training, community health, family reunification, and other services in communities across the country with approximately 100 million volunteers worldwide. Helps with the national disaster response activities of more than 185 national societies.The network is vast but the approach is simple. All Red Cross programs and activities are guided by the fundamental principles of humanity, impartiality, neutrality, independence, voluntary service, unity and universality. They provide help immediately to whoever needs it, wherever they are, whatever their race, political beliefs, religion, social status or culture. You can help thousands of lifes just by taking a few minutes and donating. Stop and think for a minute what if you were one of those people in their situations, what would you do? Do the right choice and donate!

What product has an increased demand in marketing ?


I think i would have to say one of the products that i chose that has the highest demand is probably organic foods. Organic foods have increased more and more every time. Organic produce and dairy products were and still are pretty popular items in the grocery stores. The growth of organic foods has been up to 15 to 21% a year compared to 2 and 4% for total food sales. The number of  organic farms was an estimate of 10,000 is increasing but not as fast as they want it to. So as a result organic manufactures are looking for ingredients outside of the United States. The world organic market has been growing by 20% a year since the early 1990s, with future growth estimates ranging from 10%–50% annually depending on the country. I think organic foods is going to quickly if it isn't already going to increase majorly because people want to eat healthier. Plus when it comes to  organic foods there's no toxins or chemicals to harm your body. Ya its probably a bit for expensive for organic foods but is it all worth it in the end ? I think so and probably a lot of people would agree with me when it comes to their self , healthier food choices, and the environment. 

Pepsi MAX 2012 Super Bowl Commercial

Coke or Pepsi ? ... Your choice.

Coke VS. Pepsi

The big question is what beverage tastes better ? yes everyone has their own opinions and yes everyone has their own different taste of things but what do you yourself think is better, coke or Pepsi ? I personally think Pepsi is defiantly my favourite out of the two drinks not only because i think it tastes better but it always try's its hardest as a marketing company to always make the customers happy, and thats what i like most about the pepsi company. I like that if you go on the pepsi website it greets the customers and  has sound of pepsi pouring into a glass and all the featured ads like the contests and draws you could win all sorts of things and all the videos and links. All the pictures and company's history and other information, its meant to bring your attention to it if your not already a pepsi drinker. As if the coca cola website has all red and white pictures and doesn't seem to catch your eye and not as creative like the pepsi one. I also like that pepsi has lots of other products and not just pepsi beverages and if it is beverages they make it to ensure that it comes in different flavors, designs, packaging, shapes,  healthier choices and  sizes  to ensure customers when and where they want it.  Over 285, 000 people are employed by pepsico worldwide, now that must be saying that a lot of people seem to like pepsi but it all comes down to which beverage tastes better. Guess we will never have a correct answer to that question but i can say for myself that i like pepsi and i don't think i'll change my mind, it seems to always satisfy me as a customer

Pepsi
Product: Pepsi products, Frito, Lays, Tropicana, Quaker, Gatorade

Price: Around $5 for a 12 pack price depends on what brand you get

Place: Pepsico World Headquarters: 1 Pepsi Way # 4, Somers, NY 10589. (914) 232-1310. Coca-Cola: 1 Coca-Cola Plaza, Atlanta, GA 30313.

Promotion: Websites, Tv, Online, Comericals, Music, Celebritys.

Consumer: Everyone

Competiton: Coca cola company

Coke
Product: Coca cola products and other drink beverages

Price: Dependson what you buy weither its a 12 case or 24 or a bottle but its usually around $5

Place: The Coca-Cola Company P.O. Box 1734 Atlanta, GA 30301, US 1.800.GET COKE (800.438.2653)

Promotion: Tv, Internet, Commericals, Website, Polar bear global warming cause.

Consumer: Everyone that likes coca cola products

Competiton: pepsi products