Blendtec Will it Blend?
http://www.willitblend.com/ Website.
is a viral marketing campaign consisting of a series of infomercials demonstrating the Blendtec line of
blenders especially the Total Blender. In the show Tom Dickson the Blendtec founder attempts to blend
various unusual items in order to show off the power of his blender. Dickson started this marketing campaign after doing a blending experiment with a box of matches in October 2006, it has attracted more than 160 million views. Has been featured on major mainstream media outlets like The Today Show, The Tonight Show, The History Channel, The Wall Street Journal and others. Within five days of posting their videos on YouTube and on their own website, the videos had garnered six millions YouTube views. To further boost the spread of the videos, Blendtec later began to purchase advertising with Google and Yahoo! and they have carefully chosen YouTube tags in order to bring in the largest number of search engine hits. At least 10 television appearances (NBC, CBS, Fox, WGN, History Channel, Discovery Channel, etc)Keynote Speeches (Ad Age Idea Conference , PubCon 2008, Hewlett Packard, etc) Print and Electronic Media Articles (Wall Street Journal, Salon.com, Scientific American, Businessweek, etc) Global Media Interviews News Blogs Co-Promotionals (Nike, Google, AT&T, Weezer, Novell, etc)At least 10 other television publicity events (Food Network, ABC Australia, BBC World,CNBC News, etc) Blendtec now sells Will It Blend? merchandise, including a spoof shirt with the slogan "Tom Dickson is my Homeboy".Theres all sorts of blogs and ads and there's a contest on pinterest and a lot of people are aware of this viral compaign. Radio station KDRF (eD-FM) in Albuquerque, New Mexico enlisted Tom Dickson to do a Will It Blend? version to promote the radio station. The three 30-second commercials show different styles of music CDs being blended showcasing the station's variety format.
As far as awards Will it Blend? has been nominated for the 2007 YouTube award for Best Series winner of .Net Magazine's 2007 Viral Video campaign of the year and winner of the Bronze level Clio Award for Viral Video in 2008. The iPhone episode of Will It Blend? won Ad of the Week in episode 8 of the Australian show The Gruen Transfer. As of February 21, 2012, the Blendtec series of videos had collected a total of 188,170,865 views on YouTube.
http://www.willitblend.com/ Website.
is a viral marketing campaign consisting of a series of infomercials demonstrating the Blendtec line of
blenders especially the Total Blender. In the show Tom Dickson the Blendtec founder attempts to blend
various unusual items in order to show off the power of his blender. Dickson started this marketing campaign after doing a blending experiment with a box of matches in October 2006, it has attracted more than 160 million views. Has been featured on major mainstream media outlets like The Today Show, The Tonight Show, The History Channel, The Wall Street Journal and others. Within five days of posting their videos on YouTube and on their own website, the videos had garnered six millions YouTube views. To further boost the spread of the videos, Blendtec later began to purchase advertising with Google and Yahoo! and they have carefully chosen YouTube tags in order to bring in the largest number of search engine hits. At least 10 television appearances (NBC, CBS, Fox, WGN, History Channel, Discovery Channel, etc)Keynote Speeches (Ad Age Idea Conference , PubCon 2008, Hewlett Packard, etc) Print and Electronic Media Articles (Wall Street Journal, Salon.com, Scientific American, Businessweek, etc) Global Media Interviews News Blogs Co-Promotionals (Nike, Google, AT&T, Weezer, Novell, etc)At least 10 other television publicity events (Food Network, ABC Australia, BBC World,CNBC News, etc) Blendtec now sells Will It Blend? merchandise, including a spoof shirt with the slogan "Tom Dickson is my Homeboy".Theres all sorts of blogs and ads and there's a contest on pinterest and a lot of people are aware of this viral compaign. Radio station KDRF (eD-FM) in Albuquerque, New Mexico enlisted Tom Dickson to do a Will It Blend? version to promote the radio station. The three 30-second commercials show different styles of music CDs being blended showcasing the station's variety format.
As far as awards Will it Blend? has been nominated for the 2007 YouTube award for Best Series winner of .Net Magazine's 2007 Viral Video campaign of the year and winner of the Bronze level Clio Award for Viral Video in 2008. The iPhone episode of Will It Blend? won Ad of the Week in episode 8 of the Australian show The Gruen Transfer. As of February 21, 2012, the Blendtec series of videos had collected a total of 188,170,865 views on YouTube.
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