7 Main Types of Promotion

Personal SellingAdvantage- Allows the salesperson to target the message specifically to the audience and receive immediate feedback. Disadvantage- Can not reach as many potential customers as advertising, plus the cost of each contact is much higher. 

                                                                      Direct Marketing                                                                                                                              Advantage- Quick to produce/respond, less competition, more personal, highly targeted.   Disadvantage- Junk mail, time, impact, laws, limited reach.


Advertising
Advantage- Targeted to a specific audience, more customers.  
Disadvantage- Expensive






Public Relations
Advantage- Credibility, Cost is reasonable, target market.
Disadvantage- Potential for not completing communication process.

Sponsorship

Advantage- Takes care of the financials in a certain extent.
Disadvantage-  May not be always available and may have to agree to certain terms of the sponsor.

Sales Promotion 

Advantage- Create urgency draws attention to a particular product/service, keep stock flowing.
Disadvantage- Miscommunication, price.

Digital Communications 
Advantage- less expensive, more reliable, easy to manipulate, flexible, compatible with other digital systems.
Disadvantage- Sampling Error